My specialism is linking context, political, economic, social, to corporate policy. That is what I have been working on for over four decades. So if you wish to have me present at one of your events, please get in touch with me via email firstname.lastname@example.org or phone my assistant, Carole Guillard at Tel: 33 1 60 72 44 94. I do anything from a one hour presentation with Q and A, to five day courses. I have a long record of customer satisfaction.
With near four decades of experience in teaching, studying and participating in public affairs and global business, I have a wide scope of interests, and a long record of providing insightful analysis about European and world politics, markets, and business. As you can see from my blog, I cover a unique scope of topics which include:
- Geopolitics: on this I have regularly been called upon to lecture on current affairs, in response to specific requests from clients at INSEAD, on such topics as the Gulf War, the fall of the Berlin wall, the single currency, the 1997-98 Asia crisis, the impact of September 11, 2001, the future of Brazil, the emergence of China and the global financial crash of 2007-009, ongoing problems in the Euro area.
- Courses on “doing business in…” emerging markets, such as China, Brazil, Argentina, Turkey, India, South Africa. These courses are tailor-made and may be accompanied by my software tool, called Globalisation—making smarter decisions, and that is designed to help managers learn about crafting corporate strategy to local conditions, is. Details about its accessibility are available in China Uncovered.
- Courses on Europe, which I consider on many measures as a world leader, and much under-estimated in terms of innovation, life-style, etc.You can see some of my thinking about Europe in the pieces that I have put up on the blog. To cut a long story short, my argument is that REurope is a mosaic of states and peoples, interdependent with the rest of the world, with which it is intimately entwined. This real Europe differs quite considerably from the institutional Europe, associated with Brussels and the EU institutions. We are observing the conflict between the two Europes right now over the Euro.
- Courses on international affairs and global business, a subject on which I have decades of experience
. The courses I teach in this subject revolve around the theme that “politics, markets and business dance together forever”. It seems obvious enough, but the consequences can often be interesting.
I use a variety of teaching methods: cases, lectures, discussions, visits, and my courses/presentations are always up to date and topical. I have published many cases,, including “The Takeover of Arcelor by Mittal(A,B)”, MAS, a lingerie manufacturer in Sri Lanka, or Danfoss in China. I have just put a new country case on Turkey to press, and this will be followed shortly by another country case on Iran. Both of these have been written in particular for use at the Iran Business School. I am in constant negotiation with corporations on developing appropriate business cases.
My latest book, China UnCovered: What you need to know to do business in China, Pearson/Reuters”,2010 has been very well received. See: www.chinauncovered.net and also the reviews on amazon.com, where the book receives a five star rating. I argue that what matters for management is how China’s dramatic transformation bears directly on management. The book is written in a simple and lively style, and aims to help business people in thinking about their operations inChina. China Uncovered stimulates you to think:
- How to ensure your strategy reflects the pace of change, the unusual risks of operating inChinaand the business realities of this uncertain market
- Why government relations must be a core part of your business – and how to make your relationships with officials productive and beneficial
- How to select the best way for your company to start business operations inChina
- How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities
- How to understand the cultural differences you will face so you can get the all-important ‘people issues’ right
- How to develop a dual sales strategy – domestic and export – so your operation is not totally reliant on a new and unpredictable market
- How to use your brand to keep ahead of your competitors
- How to think about the importance ofChinato your organisation as a whole
My company, Storyproductions, specializes in business documentaries. Our latest product is a 45 minute documentary, “China: Business perspectives”, commissioned by the UKTI. This DVD provides hands-on guidance by managers on the ground on entering China markets.
I keep working on the ongoing global transformation, as you can follow in my position paper, “longer term trends”. I will also be remolding ideas written up in “The Frontiers of Fortune”, which was designed in the 1990s to discuss emerging markets. The re-formulation will develop the concept of a much more inclusive take on global corporate strategy. I develop this in my position paper with David Gautschi, “Business Schools: Serving Mammon or the University”.
I look forward to hearing from you! all the best, Jonathan