Consulting: context matters

My specialism is linking context, political, economic, social, to corporate policy. That is what I have been working on for over four decades. So if you wish to have me present at one of your events, please get in touch with me via email or phone my assistant, Carole Guillard at Tel: 33 1 60 72 44 94. I do anything from a one hour presentation with Q and A, to five day courses. I have a long record of customer satisfaction.

With near four decades of experience in teaching, studying and participating in public affairs and global business, I have a wide scope of interests, and a long record of providing insightful analysis about European and world politics, markets, and business. As you can see from my blog, I cover a unique scope of topics which include:

  • Geopolitics: on this I have regularly been called upon to lecture on current affairs, in response to specific requests from clients at INSEAD, on such topics as the Gulf War, the fall of the Berlin wall, the single currency, the 1997-98 Asia crisis, the impact of September 11, 2001, the future of Brazil, the emergence of China and the global financial crash of 2007-009, ongoing problems in the Euro area.
  • Courses on “doing business in…” emerging markets, such as China, Brazil, Argentina, Turkey, India, South Africa. These courses are tailor-made and may be accompanied by my software tool, called Globalisation—making smarter decisions, and that is designed to help managers learn about crafting corporate strategy to local conditions, is. Details about its accessibility are available in China Uncovered.
  • Courses on Europe, which I consider on many measures as a world leader, and much under-estimated in terms of innovation,  life-style, etc.You can see some of my thinking about Europe in the pieces that I have put up on the blog. To cut a long story short, my argument is that REurope is a mosaic of states and peoples, interdependent with the rest of the world, with which it is intimately entwined. This real Europe differs quite considerably from the institutional Europe, associated with Brussels and the EU institutions. We are observing the conflict between the two Europes right now over the Euro.
  • Courses on international affairs and global business, a subject on which I have decades of experience
  • . The courses I teach in this subject revolve around the theme that “politics, markets and business dance together forever”. It seems obvious enough, but the consequences can often be interesting.

I use a variety of teaching methods: cases, lectures, discussions, visits, and my courses/presentations are always up to date and topical. I have published many cases,, including “The Takeover of Arcelor by Mittal(A,B)”, MAS, a lingerie manufacturer in Sri Lanka, or Danfoss in China. I have just put a new country case on Turkey to press, and this will be followed shortly by another country case on Iran. Both of these have been written in particular for use at the Iran Business School. I am in constant negotiation with corporations on developing appropriate business cases.

My latest book, China UnCovered: What you need to know to do business in China, Pearson/Reuters”,2010 has been very well received. See: and also the reviews on, where the book receives a five star rating.  I argue that what matters for management is how China’s dramatic transformation bears directly on management. The book is written in a simple and lively style, and aims to help business people in thinking about their operations inChina. China Uncovered stimulates you to think:

  • How to ensure your strategy reflects the pace of change, the unusual risks of operating inChinaand the business realities of this uncertain market
  • Why government relations must be a core part of your business – and how to make your relationships with officials productive and beneficial
  • How to select the best way for your company to start business operations inChina
  • How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities
  • How to understand the cultural differences you will face so you can get the all-important ‘people issues’ right
  • How to develop a dual sales strategy – domestic and export – so your operation is not totally reliant on a new and unpredictable market
  • How to use your brand to keep ahead of your competitors
  • How to think about the importance ofChinato your organisation as a whole

My company, Storyproductions, specializes in business documentaries. Our latest product is a 45 minute documentary, “China: Business perspectives”, commissioned by the UKTI. This DVD provides hands-on guidance by managers on the ground on entering China markets.

I keep working on the ongoing global transformation, as you can follow in my position paper, “longer term trends”. I will also be remolding ideas written up in “The Frontiers of Fortune”, which was designed in the 1990s to discuss emerging markets. The re-formulation will develop the concept of a much more inclusive take on global corporate strategy. I develop this in my position paper with David Gautschi, “Business Schools: Serving Mammon or the University”.

I look forward to hearing from you! all the best, Jonathan

About Jonathan Story, Professor Emeritus, INSEAD

Jonathan Story is Emeritus Professor of International Political Economy at INSEAD. Prior to joining INSEAD in 1974, he worked in Brussels and Washington, where he obtained his PhD from Johns Hopkins School of Advanced International Studies. He has held the Marusi Chair of Global Business at Rensselaer Polytechnic Institute, and is currently Distinguished Visiting Professor at the Graduate Schoold of Business, Fordham University, New York. He is preparing a monograph on China’s impact on the world political economy, and another on a proposal for a contextual approach to business studies. He has a chapter forthcoming on the Euro crisis. His latest book is China UnCovered: What you need to know to do business in China, (FT/ Pearson’s, 2010) ( His previous books include “China: The Race to Market” (FT/Pearsons, 2003), The Frontiers of Fortune, (Pitman’s, 1999); and The Political Economy of Financial Integration in Europe : The Battle of the Systems,(MIT Press, 1998) on monetary union and financial markets in the EU, and co-authored with Ingo Walter of NYU. His books have been translated into French, Italian, German, Spanish, Chinese, Korean and Arabic. He is also a co-author in the Oxford Handbook on Business and Government(2010), and has contributed numerous chapters in books and articles in professional journals. He is a regular contributor to newspapers, and has been four times winner of the European Case Clearing House “Best Case of the Year” award. His latest cases detail hotel investments in Egypt and Argentina, as well as a women’s garment manufacturer in Sri Lanka and a Chinese auto parts producer. He teaches courses on international business and the global political economy. At the INSEAD campus, in Fontainebleau and Singapore, he has taught European and world politics, markets, and business in the MBA, and PhD programs. He has taught on INSEAD’s flagship Advanced Management Programme for the last three decades, as well as on other Executive Development and Company Specific courses. Jonathan Story works with governments, international organisations and multinational corporations. He is married with four children, and, now, thirteen grandchildren. Besides English, he is fluent in French, German, Spanish, Italian, reads Portuguese and is learning Russian. He has a bass voice, and gives concerts, including Afro-American spirituals, Russian folk, classical opera and oratorio.
This entry was posted in Consulting and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.